Auto redirecting is a technique to send a page visitor to another page once the current page is loaded. This is almost needed when a website is setup to get high ranking in search engine. The popular page is used to open the url in browser and redirected page is used to display the content to the visitors. Visitor visits that page which is well identified and ranked high in search engine but he/she is redirected to the real page that displays the content. The loaded pages and redirected page almost exist in same website, however it may be from other site also.

This auto redirection technique has been very common. Sometimes some web pages are penalized by the engines due to many reasons. However search engines don’t want this but they are not set up to strongly detect this auto redirection technique used in the website. But if this auto redirection method is used for a valid reason, search engines don’t oppose it. This technique has been very popular and is used considering search optimization strategies.

When visitors opens a web page, that is optimized and high ranked but it does not contain the real content, so the webmasters redirect visitors the other page/part of the website. Normally the loading page stays for just few seconds and then it switched to other page of the same site or also other.